As the seasons change, it’s time to refresh your marketing and breathe new life into your connection to your sphere of influence, writes coach Darryl Davis.
it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
The change of seasons is always a good time to change up your strategies, especially when it comes to marketing and self-promotion. With spring in the “smell” I wanted to share my list of 10+1 of the best marketing ideas (because I couldn’t choose just 10) to help you get out of the house, into the farm area, and into the hearts of new people. client.
1. Host a “party” at least once a year
This works especially well during holidays like Easter or Mother’s Day. Send emails and postcards sharing when and where people can pre-order pies. You can also host a “build your own pie” party, which is great bonding and a lot of fun.
2. Add pop-ups to your marketing calendar
Pick 5 to 10 past clients each month and surprise them with a quick visit and a small gift. Here are some ideas:
- Label on your Starbucks card or Frappuccino bottle: “Thanks for the latte, you’re a great customer!”
- A simple bottle of lemonade that says, “You are simply the best! Thank you for being a great customer!”
- Cellophane bag with highlighter pen and a note inside: “Working with clients like you is the highlight of my career! Thank you!”
3. Sponsor a food truck to a farm near you
It’s a treat for the community and food trucks are small businesses that need our help. See if they’ll put up a banner saying you’re sponsoring a free menu item, take plenty of photos, and transfer them to your social media. This is great for open houses because it brings the neighbors out and gives you a chance to connect with them.
4. Establish a community library in your farm area
Fill it with books and games and invite people to share and participate. You can make one yourself or buy one online for those who are not comfortable with hammers.
5. Try using BombBomb videos to communicate with your circle and past clients
One agent sent a letter saying, “Drove by your house, your view is amazing! Just wanted to chat and connect!” Clients like the personal touch.
6. Interview local small business owners to find out what they are doing Give back to society
This helps them increase their business and in return, you get noticed. Your community members can see your love and dedication to your community. It’s a win-win.
7. Create a QR code for one of your listings and a “sticky” window for your car
An agent did so and a person walking in the mall parking lot saw the code and scanned it out of curiosity, leading to a listing appointment. This also applies to your website.
8. Host a customer movie night at a local movie theater
An agent can rent the entire space for just $250. Contact theaters in your area to find out what your costs will be. Don’t forget to invite your VIPs.
9. Host a community “spring cleaning day”
Create fun activities for families and have sponsors help provide cleaning supplies and spread the word. Not only will this bring your community together, but it will also be clean and ready for summer fun.
10. Take fun photos of your neighborhood and nearby farms
Send text messages to people in your circles with interesting captions. One agent received four referrals in one week simply for taking this approach.
11. Send to At least 5 hopeful handwritten notes per week
Send at least five handwritten notes Send a weekly message of hope, resilience and kindness to those in your fields and farms.
In a world filled with negativity, this simple tactic acts like a breath of fresh air and becomes a staple of re-engagement, leaving agents raving about the results.
Connecting and building relationships with your farm area and community doesn’t have to be difficult, expensive or time-consuming. It’s about being consistent, positive and focused on service.
When you put your customers’ wants and needs first, you’ll be able to meet them wherever they go in life and build strong relationships that lead to referrals and future business.
