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We all knew we should film to help our business grow. In fact, short and long-form videos are widely available online and on social media.
Creating video content is no longer optional. However, many agencies have trouble choosing the type of film they should produce. In this article, you’ll find 15 fresh video content ideas that are working right now.
1. Talking head video
Talking head videos are great for microlearning. These videos are very popular on social media and are usually available in two formats.
The first is where the agent looks directly into the camera and provides market updates, home buying tips, or even ideas on what to do before listing your home. The focus of these videos is to add value to potential customers, and the more educational and entertaining they are, the better they will perform.
The second format is a podcast format where the camera is set to an off-center angle. It records a conversation or interview between two or more people. These usually have a podcast microphone setup, and you may even see the person speaking wearing headphones, as this is the footage of the podcast interview.
These videos give the feeling of listening to a conversation or interview. Engagement increases when these videos cover topics that are of interest to your audience, no matter who you are.
This is an example of an agent’s avatar video.
2. green screen video
Green screen videos are doing really well on Instagram right now. If you’re not familiar with these, these are videos where you see someone use an article as the backdrop for their video discussing that article.
The green screen video process begins with finding an article that you think will be of interest or value to your ideal client. Take a screenshot of the article on your iPhone by pressing the Side button and the Volume Up button simultaneously. Quickly release these two buttons and you will get a screenshot.
The next step is to tap the Reels button at the bottom of the app, then tap the camera icon in the upper right corner of the next screen. Click on the three stars (effects button) and select Green Screen as the effect. If the green screen doesn’t appear, enter it into the search and it will appear immediately.
Click on the green screen and click “Change Background” where you can select your Camera Roll and select your saved screenshots. You can now record by pressing and holding the circle at the bottom center of the screen. Click “Next” and complete the process just like any other video for Instagram Reel.
These videos are now producing amazing results, and this is an example Stand out from the crowd.
3. Compound your content by breaking up long-form videos
Using tools like Opus.Pro, it’s easy to break down a longer-form video (such as a family tour) or a “listicle” video titled “7 Reasons People Love Living in Your City” into multiple short videos. The AI technology provided by Opus.Pro can take longer videos and within seconds, their AI will break them down into multiple short videos with subtitles and automatic screen changes.
If you pay a photographer to shoot you professional videos for your community, listicle videos, or any longer form content, don’t miss this simple opportunity to turn that content into easy-to-share Instagram Reels, TikTok, or YouTube Shorts.
4. How to get the lowest interest rates
No topic is more discussed right now than real estate rates. One of the main reasons buyers say they are delaying home purchases is rising interest rates. This video enables you to provide them with a solution.
If you’re not sure what to say, use the following ChatGPT tips to help you develop your script:
Serve as a video content specialist for real estate agents and provide me with video scripts on strategies real estate buyers can use to lower their mortgage interest rates on the homes they intend to purchase. Make this one of your strategies by working with a professional real estate agent who can introduce them to the best lenders.
5. Want to know what you can get for $500,000 in (your city)
These films are attracting a lot of attention right now. The format is simple, starting with a selfie video taken in front of your home and accompanied by this introduction: “Want to know if $500,000 will get you into (your city or a certain neighborhood)? Let’s find out.”
Next, a walkthrough of the home is conducted via voiceover, sharing features of the home and surrounding area. Editing these videos in an app like CapCut can effortlessly turn quick walkthrough videos into professional-looking content.
This is an example of one of the videos.
6. Share videos with interesting facts about your area
Your content should not be exclusively about real estate. Mixing community content is a great way to provide value and grow your audience. If you’re not sure what to share, just Google for little-known facts about (your city).
7. FAQ video
If you’re asked a question more than three times, it’s likely to make a great video. Here are some common themes in these types of films:
- How is the real estate market?
- Is now a good time to buy, or should I wait?
- Is spring really the best time to sell your home?
8. New segmentation overview
Because they are new, newly built subdivisions in your area offer a unique opportunity to rank high in YouTube searches. These videos should include an overview of the number of homes, home sizes and community amenities. As a bonus, the drone footage adds another layer of professionalism.
This is an example of a newly developed video In less than six months, sales exceeded $2 million.
9. Premium List Video
You’ve done the hard work of generating your list. Take the extra step now and invest in professional listing videos. Not only does it help you sell your home, it also shows other homeowners how you can market your listing professionally, leading to more listing opportunities.
This is an example of a professional listing video.
10. Videos providing information about local schools
One of the biggest issues families face regarding the city they are considering moving to is schools. Create a video to give an overview of your school. These videos position you as a resource for all the information you need about your community.
These videos are a great way to provide video content that can engage potential buyers early in their home buying process.
11. Floor plan tour of property or neighborhood
A site-built community is a group of developments with similar floor plans built into a specific community. Many times, these are developments from national builders who have an on-site sales team working for the builder, and once all new home sales in that community are completed, the sales team moves on to the next development.
This will provide agents with the opportunity to become experts in the community once resales begin. Take a video showing available floor plans and community amenities to make you the preferred agent in this community.
12. 3 most popular neighborhoods in (your city)
In these videos, you can provide details, amenities, and any relevant information about three popular neighborhoods in your city. They are great lead capture videos for potential buyers and potential listings in these communities.
13. Video highlighting the pros and cons of living in the area
A video like this might be titled “Three Things People Love and Hate About Living in (Your City).” We might include something in the video about the area I live in (the northwest Florida coast), like people hate how hot it is in the summer, but they love that we have some of the most beautiful beaches in the world with clear water to cool off.
These titles are very clickable and can create bridges to other videos you may have.
14. 7 things to consider before buying (your city)
This is another topical video aimed at potential buyers. As with all of these topic-based videos, if you’re not sure what to talk about, use tips like these from ChatGPT to generate ideas for your video:
Act as a video scripting expert and learn how to write compelling video content for potential real estate buyers. Provide an SEO-optimized YouTube video script highlighting 7 things buyers should consider before buying from (your city).
15. 5 Tips to Sell a Home (In Your City) for the Highest Price in the Shortest Time
Videos like these will pique the curiosity of anyone considering selling their home as soon as possible. Like everyone else, if you’re having trouble finding the right words, use ChatGPT.
Agencies that produce the most engaging and consistent content will thrive in 2024 and in the years to come. Why can’t that agent be you?
