As homeowners get tired of waiting for low interest rates to return in 2021, Zillow economists predict more homes will come on the market this year. While more listings are good news for agents, increased inventory also means more competition among agents to attract potential buyers.
Fortunately, there are many ways to help your listing stand out, attract more buyers to your listing, and stand out in an increasingly competitive market.
3 ways to help buyers become more engaged with your store listing
1. Virtually transport homebuyers through interactive floor plans. Imagine a buyer in town saw a standard listing on Zillow and liked the initial look, price, and location of the home, but couldn’t get a showing that day or week. She might mark it to review later or even send you an email, but soon enough, she’ll move on to the next page view.
Now imagine that same buyer seeing the same house on a showing listing with scrolling high-resolution photography, AI imagery grouped room by room, immersive virtual tours, and interactive floor plans that give you a deeper look The flow and architectural elements of the house.
The buyer wanted to know how big the master bedroom closet and bathroom would be, so she explored the space with a virtual tour of the showcase listing and an interactive floor plan, which allowed her to see exactly where the closet and bathroom would be in the home as well as capture images from Image direction and location.
She also wants to know how the house faces the street, so she uses a new feature in Showcase to place the house’s interactive floor plan on the Zillow Listing Neighborhood Map to help your customers understand how the house faces the street and its relationship. to surrounding houses. She was so pleased with the house she saw that she made an appointment to see it in person.
By using artificial intelligence and cutting-edge immersive media, ShowingTime+ Listing display Offers a different way to highlight a home’s best features – before a buyer even sets foot in the home.
2. Virtually stage your home. In a standard listing, the same buyer sees an unfurnished, vacant space; however, in a show listing, the agent chooses to show the home virtually Listed Media Services. Now, a buyer can instantly imagine where her sofa and coffee table can go, and where she can hang her large TV screen.
With virtual staging from Listing Media Services, agents can choose reliable, affordable additional imagery, such as virtual staging with or without furniture removal, to help enhance buyers’ virtual online experience and help them get a feel for the home before touring it. Feel excited.
3. Bring your listings to life with Apple Vision Pro™ and Zillow Immerse℠ app. In addition to creating an immersive lift listing experience on Zillow, Showcase Listings are the only listings available through the new cutting-edge technology of the Zillow Immerse app and Apple Vision Pro.
This game-changing technology tool helps transform any space into an interactive gallery where shoppers can take a 360-degree virtual tour and be guided on a vivid, panoramic home tour with interactive floor plans.
Discover more ways Show list Let buyers view listings like never before while impressing potential sellers with breakthrough listing technology to help you win more listings.
