it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
Artificial intelligence tools are getting better and better. However, as the pace of development accelerates, the key is to find the most effective tools available. This article shares five artificial intelligence tools that can help you grow your business today.
AnswerThePublic.com
Wouldn’t it be nice to be able to rank the most common questions your ideal clients have? With these messages, can your messaging and content be more focused? Well, it’s possible, and AnswerThePublic.com is the solution.
Understanding what people are searching for on a search engine like Google can be done by typing keywords like “real estate in (your city)” into the search bar and seeing the top suggestions that come up to automatically complete the search. But this can be time-consuming and doesn’t provide a complete picture of what people really want. AnswerThePublic.com takes it to the next level.
Once you enter your keyword, it will provide you with every useful phrase or question that people are searching around your keyword. It also provides color coding for each search term, categorized by highly searched, average searched, and least searched. It also includes CPM (cost per mile), which is the amount a digital advertiser pays for 1,000 impressions.
These details provide agents with a gold mine of content ideas rooted in providing buyers and sellers with the information they’re most searching for. If you want to increase content engagement and messaging effectiveness, this is the tool for you.
DuoLiao.com
Manychat.com is one of the best tools I have found for increasing social media engagement. If you’ve ever seen a social media post with a video that says “Type (specific word) in the comments below and I’ll send you (whatever the poster will send)” and wondered what they How to automate the process, this is Manychat.
This tool creates an automated response process that increases efficiency, helps you grow your followers, and provides you with lead capture elements. When I first started using this tool in Instagram Reels, I noticed my average engagement increased by over 2,000%.
The key aspect is that I achieved this result by leveraging it to implement three basic functions. Here’s a detailed analysis of what I did, and how you can use this tool and strategy yourself.
First, I used the green screen video from last week’s article in which I wrote about 15 Instagram accounts for agents to learn from. If you’re not sure how to use green screen video, check out this article, Where I explained it.
In the video, I said if you want to see the details of these 15 accounts, just comment “Instagram” in the comments section and I’ll DM you their details. I use Manychat to automatically DM anyone who uses the word “Instagram” in the comments section of a post with the account details highlighted in the article, thus automating the process of delivering the required information.
I also auto-reply to anyone who comments on “Instagram” and reply to the comment by saying, “Just sent this to your DMs!” Replying to their comments accomplishes two main goals. The first is to make sure they check their DMs for details. Second, it’s another source of engagement for the position.
The prompts for these comments will tell the algorithm that the reel has engagement, thereby encouraging it to be shared with others. Auto-replying to comments increases engagement, which in turn shows the algorithm that this is a popular post.
Locally, you can do this through a blog post written for your website or a LinkedIn blog post with a green screen video background.
Topics that may perform well include:
- 3 Great Restaurants for Date Night in (Your City)
- 5 most popular neighborhoods in (your city)
- 5 go-to service providers in (your city) everyone should know about
If you mention a specific business or service provider, please invite them to become a Reel collaborator, or at least tag them. This will also increase engagement.
If you want to see my most successful Instagram posts using this tool in the past few weeks so you can model similar posts on your account, you can Check it out here.
subtitles for talk videos
Subtitles app helps you create studio-quality videos in just a few steps. Some of the features it includes include subtitles generated from video audio, eye contact correction, and easy-to-use video editing features.
If you’ve ever wondered how to add jaw-dropping subtitles to short videos, this is the solution. You can choose a font or color or use one of their many templates.
AI eye contact allows you to ensure your eyes are looking into the camera, ensuring you connect with your audience.
For example, read a script when you provide local market updates. Once you’re looking at the script instead of the camera, just put the video into subtitles and apply eye contact. Their AI technology will quickly adjust where your eyes are looking directly at the camera.
If you need to trim your video or cut a part of it, you can also do it easily using the app’s video editor feature. If you’re looking for an AI-powered app to help your videos go viral, this is the app for you.
ChatGPT mobile application
I used the desktop model of ChatGPT for a few months before adding the mobile app version. Currently, it is the most used app on my phone. I use it to write SEO-optimized social media post descriptions, write effective text and email responses, and generate social media post ideas on the fly. The convenience of having the app easily available on my phone has greatly increased my productivity.
GPTE.ai
The previous four tools all serve specific functions, but no matter what you want to do, there’s an AI tool that can help. Identifying a tool that can effectively solve your specific problem is one of the major hurdles. This is where GPTE.ai comes into play.
GPTE is a search-based directory of over 5,000 AI tools, and it’s completely free. You just check in on the area you need help with and it provides you with a range of AI tools that can provide you with the solution you need. For those who aren’t sure if an AI tool can help them, this is the best tool I’ve found.
The era of artificial intelligence has just begun, and the use of these tools will transform our business and the world. I hope this article encourages you to step out of your comfort zone and test these tools for yourself. There’s another level of efficiency for your business, and artificial intelligence can help you achieve that.
