Each year, Realtor.com’s team of economists analyzes seasonal trends to determine the best time to list your home.Above-average prices and buyer demand, a fast market pace, and lower competition from other sellers make April the perfect combination for a spring boom1.Approximately 75% of sellers contact an agent immediately after starting to consider the sales process2it’s crucial to start getting in front of sellers Now.
Don’t race against time. Instead, take advantage of these three actions to ensure you’re fully prepared and ready to roll into April with a steady flow of lists.
1. Be knowledgeable about current market trends
First, you must be familiar with the current market trends in the country and local level. Understanding national trends and their impact on local markets will ensure you are equipped to meet any seller’s needs or calm their concerns.The best place to get this data is to use Realtor.com’s Economic Research Center. You can click into your specific area to view local market trends, view national forecasts, and equip yourself with the information you need to help sellers succeed.
Each one is filled with rich data and insights for you to dig deeper to improve your expertise.
2. Re-examine your brand’s market image
Building trust and credibility through your online brand has never been more important. In fact, sellers who work with an agent will be nearly twice as likely to find an agent online in 2022 as they were in 2018. Up to 60% of sellers use online reviews to choose cooperative agents. You don’t get a second chance to make a first impression, especially in this competitive market, so it’s crucial to do it right the first time.
One of the best ways to build consumer trust and credibility is to invest time in quickly reviewing the current state of your market presence and brand. Take this opportunity to update your profile, update your marketing materials and create new content. You can also update your avatar and ask customers for reviews to get started.
3. Arm yourself with a checklist toolkit that gives you everything you need to win more listings
Unlock seamless seller connections and conquer listings with confidence with Realtor.com’s Listing Toolkit. You can stay ahead of the competition by:
- Automatically send proposals to proactive sellers
- Interactive listing demo powered by Realtor.com proprietary data
- Key insights on potential buyers exploring similar listings
- Enhance listing visibility on the first page of Realtor.com search results
Listing Toolkit helps agents like you win more listings and sell them through increased visibility and deep consumer intelligence. Get ready for a successful spring selling season.
Click here to learn more about the List Toolkit.
Inman Exclusive Promotion: 30% off the Listing Toolkit until March 15, 2024.
Discount expires March 15, 2024. Discount only applies to new purchases of Listing Toolkit products. 30% off standard list price valid at time of sale.
1Source: Realtor.com Best Sales Times Report, 2021-2023
2Source: Realtor.com Internal Survey
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