it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
The Pulse is a recurring column in which we ask our readers what they think on a variety of topics in a weekly survey and report our findings.
We talk a lot about great real estate marketing at Inman: what it looks like, how to define it, how to make sure it’s what you deliver. March is Marketing and Branding Month, so we’re continuing our discussion of marketing best practices. But first we have to ask a question: What does bad marketing look like?
This week, tell us about the worst real estate marketing you’ve ever seen. Maybe it’s a really bad set of iPhone listing photos, or a property description that’s just bullshit. Maybe it’s a poorly designed (but expensive) website or blog that makes the agency look like the antithesis of a thought leader. Maybe it was a social media plan gone wrong, or an event that turned everyone off. Please tell us below:
We will compile a list of top responses and post them on Inman next Tuesday.
