Marketing expert Molly McKinley writes that a lack of focus, prioritization, and patience can sabotage your best ideas and prevent them from coming to fruition.
it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
This morning I received a text from a friend who is a visionary, asking for help with some projects. When asked about the intentions and goals of the projects, he said, “These are just projects that I enjoy, so my current goal is to complete them. But I tend to overestimate and underestimate what I can do at the same time.”
I find this to be true for most visionaries.I call it visual hallucination syndrome.
For 25 years, I have observed a pattern: the people with the most vision often have the most difficult time implementing their ideas. Unfortunately, a wealth of ideas is often associated with a lack of focus, prioritization, and patience.
What is visual hallucination syndrome?
At its core, vision syndrome lies in underestimating the scale and complexity of vision. Many visionaries may be hesitant to embark on the entrepreneurial journey if they understand the challenges that await them.
Paradoxically, they also tend to overestimate their ability to handle these challenges independently. As a result, the project remained unfinished, requiring expertise beyond the visionary’s talents.
In the early stages, clarity becomes critical in order to attract collaborators who are attuned to the frequency of the vision. Misunderstandings can dilute ideas, highlighting the critical need for alignment between the visionary and his collaborators. This delicate phase requires not only a builder, but also an individual who is adept at realigning to align with the desired vision.
Open a sacred vessel of creative energy
It is important to understand the principles of the Sacred Vessel as it is the key to harnessing creativity. Just like a bowl or cup holds water so it doesn’t overflow, so do thoughts – they need to be contained so they don’t overflow into the ether without manifesting.
Often, the development of an idea requires multiple skills. It starts with clear text, or in marketing terms, messaging.
The Power of Words: The Tried and True Process of Expression
Putting something into practice is the beginning of any idea. This is also where most visionaries get into trouble, as they can “see” but cannot communicate their ideas in a way that others can understand.
This is probably the most important skill for any successful dreamer—the ability to express your thoughts clearly. And, this is the hardest thing to do and requires a process to help “pull” someone’s vision to help name and shape it.
The connection between spoken words and the realization of a vision emphasizes the importance of intention and purpose in communication. Words are the seeds of creation.
Combining Science and Spirituality: Applying Universal Laws
Spiritual truth has become disconnected from the boardroom. Overall, we are experiencing a fusion of science and spirituality as we deepen our understanding of quantum physics.
discovery god particle Affirm that every atom contains the Divine Essence. Understanding these universal laws becomes critical as they guide the utilization of energy to construct and embody ideas. As impactful creators, humans can channel this energy to bring great ideas into the world.
The power of action: completing the creative cycle
I believe the universe rewards completion. Ideas arising from the Universal Mind resonate with individuals who are aligned with this vibration and are perceived as imaginative energy. Completion implies the will to act, which is an important aspect of creation.
Actions with energy containment and direction allow ideas to manifest. Clarifying your thoughts, putting your thoughts into practice, and being intentional about your thoughts are the steps that turn those thoughts into actions that resonate with others.
Embrace your unique journey: overestimate or underestimate
Whether you’re a frustrated dreamer with unfulfilled ideas, or a creator archetype following the inspiration-to-action formula, understanding and solving overestimated and underestimated challenges is critical.
Both situations require inspiration, a sacred vessel for others, an intentionally expressed vision, and alignment of passion and purpose.
Who are we to think we can achieve great ideas? Who are we to think we can’t?
Molly McKinley, Co-Founder red tail creative, author of Intentionaliteas and Intentional Business: The Path to Purpose and Prosperity, is an expert at connecting the dots. She is a serial entrepreneur, public relations and integrated marketing strategist with over 25 years of experience launching new products and brands.
