Are you willing to “peel oranges” for your clients? TikTok’s viral trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers.
it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
There’s a viral trend on TikTok that aims to test how “strong” your relationship is by asking your partner to peel an orange. (Check out Orange Peel content on TikTok while you can; the House just voted to ban this platform, the bill will next go to the Senate for a vote. )
this orange peel theory Asks the question: Do you love me enough to provide me with a small service without complaint?
Couples have been recording raw reactions and sharing them with online audiences to show examples of “true love” or “truly incompetent or selfish” consequences.from New Yorker arrive today exhibitthis trend is making headlines and it got me thinking about relationships and your brand.
@angelac0123Did he pass? ? 😂😂♬ Original Sound – Angela
Now, there are several reasons to complain about your job in this industry, but will all of these complaints damage your brand and your relationship with consumers?
Would you like to peel oranges for your clients? (Especially in one of the most demanding markets in history.) Can you pass the test? Here are three ways to ensure your brand and customer service are all orange flags and positive vibes for today’s stressed-out, overwhelmed consumers simply looking for an agent to help them find the home they love.
all natural
Look at your brand. Is it easy to understand? Is your mission clear? How difficult was it to contact you? Consumers are good at finding homes they can’t afford on Zillow, but they need help understanding real estate terminology and are frustrated by poor design and communication tools that don’t work.
Many consumers feel they can peel their own oranges. So why do they ask you to help them?
@neanotmiafeelings♬ Original Sound – NOFEELINGS.
Potential customers, faster than peeling an orange, should be able to accurately understand your digital footprint and decide whether to work with you in under a minute.
Your brand should tell a story that is easy to understand and familiar so they can identify your strengths, niche, and talents.
This means they don’t have to click or search to find your phone number, email address, recent reviews, sales history, and current listings. Understanding what you do should feel natural, not like a map without a key.
easy to use
Your brand should make people feel welcome. Using short and long-form video storytelling techniques on social platforms will help your audience get to know you and understand your personality so they can decide if they want to work with you.
@shelbyywilfong Failed attempt. #fyp ♬ Original Sound – Shelby
Most agents struggle with this. They spend too much time or too much money trying to create content they think their audience wants to see instead of creating content that actually showcases what works with them.
So, let me ask you some tough questions. If someone was interested in your brand and marketing for the first time, would they feel comfortable contacting you? Are you approachable? Have you defined a clear path to speak directly to you? Are your logo and contact information consistent across all platforms? Are you a character, or a real person trying to make connections and help others achieve their real estate goals?
the sweet part
After stripping down your brand for potential customers, you must segment your services. Many agencies struggle to define a complete menu of services in a format that prospects and customers understand.
@eadaoinfitzmaurice He is also getting ready to go to work🥲 #orangepeeltheory #orangepeel ♬ Ylang Ylang – 𝓒 𝓸 𝓸 𝓧 𝓲 𝓷 𝓱 ♫
Your audience needs to know if you are licensed in multiple states and what that means to them. Instead of selling generic negotiation techniques, share actual statistics on your negotiation success rates.
Branding should have the potential to tell an understandable and interesting story that will keep your potential customers engaged. Once they work with you, they should feel like they are part of your system and have a customized experience.
The most important thing your brand needs to accomplish is ensuring that potential customers have a great experience. They shouldn’t feel like they’re a burden; they shouldn’t feel like they’re asking for too much because they want your attention.
Just like the partners in Orange Trend, your prospects want to know that if they build a relationship with you, you’ll be willing to do what they hired you to do without taking no for an answer and with a smile.
final thoughts
Many “orange peel” experiments go awry because sometimes there are communication differences, and clear expectations must be established from the beginning so that even simple tasks (such as peeling an orange) can go smoothly.
Not everyone’s love language is “acts of service,” but if you’re in the service industry, selling something very personal like houses, you’d better become fluent.
Your potential prospects are just asking for help finding or selling a home, and if you’re an expert, this shouldn’t be a problem for you. So make it simple. Peel the orange and show them you care.
Rachael Hite is a former broker, business development professional, fair housing advocate, copy editor, and currently perfecting her long-term home selling game in a retirement community in Northern Virginia.You can contact her about life, marketing and business at Instagram.
