Kaplan’s new buyer agent professional course is designed to help buyer agents negotiate how they are compensated.
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A new course from education firm Kaplan is designed to help buyer’s agents navigate post-appointment litigation and settlement.
The company announced today that its new course, the Buyer Agent Professional Course, will help buyer’s agents negotiate their compensation in anticipation of significant changes in how real estate agents are compensated following the federal court’s landmark ruling in Sitzer | In October, the National Association of Realtors announced a $418 million settlement with Burnett, in which the NAR agreed not to enact rules that would allow listing agents to set compensation for buyer’s agents. rule.
Kaplan’s Buyer’s agent professional titleRegistrations are open today and it is said to provide agents with the tools they need to navigate an ever-changing profession. The NAR settlement means buyer’s agents must now negotiate with clients to determine how payments will be made,
“On a scale of 1 to 10, the National Association of Realtors’ decision to change the way commissions are earned is a 10,” said Toby Schifsky, vice president of real estate education at Kaplan. “This is the biggest change to date for the real estate industry in over 30 years, and it adds new uncertainty to how agents secure fees when representing buyers. It’s not good for them, their clients or the market.”
The eight-hour online course includes information on the responsibilities of a buyer’s agent, how to create a compelling value proposition as a buyer’s agent, the steps involved in obtaining a professional fee, how to create a menu of services included in an agent’s quote and how to leverage a professional services agreement – Kaplan said all of these skills will become even more important for buyers’ agents as a result of the NAR settlement.
“The Buyer Agent Professional qualification not only teaches agents the best processes and strategies to use when securing fees, it also teaches them how to compete and market their services to get ahead in this very different environment,” Shifsky said. “We also believe that prospective buyers will hire agents with this designation because it demonstrates their mastery of the new buyer representation/agency model and their commitment to excellence.”
Agents who complete the course will receive a digital badge for their marketing efforts and the BAP title.
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