McDonald is the latest agent to return from his previous agency amid stiff competition. In 2023, while serving as a Compass agent, she generated approximately $20 million in sales.
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Amid growing competition for top talent, Coldwell Banker has regained the favor of St. Louis agent Laura MacDonald, who previously left the label for Compass, Inman has learned.
Laura McDonald
According to an announcement, MacDonald will work with Coldwell Banker Realty – Gundaker, the brokerage firm where she began her career in the mid-1990s. According to her LinkedIn profile, she has also worked at other agencies over the years, including Keller Williams and RE/MAX. She most recently worked at Coldwell Banker in 2022 before moving to Compass.
McDonald “has earned multiple certifications and designations to help her guide clients and provide the best advice, support and representation during the home buying process,” the announcement said. “In 2023, her sales will be approximately $20 million.”
Carole McCabe, regional vice president of Coldwell Banker Realty – Gundaker, described McDonald in a statement as “a legend in the St. Louis real estate market.”
MacDonald’s move comes as brokerages and franchisees compete for agents who know how to close deals during times of slower sales, like now. The pressure from a more crowded brokerage market and a slowing market is enough to shift many brokerage strategies away from layoffs and toward top producers like McDonald’s. It also contributes to trends such as “flybacks,” in which agents leave a brokerage but return within a relatively short period of time.
MacDonald said in a statement that she was delighted to return to Coldwell Bankers and that doing so “was an easy decision for me.”
“I miss the culture and camaraderie of the company,” she added, “as well as the top-notch marketing tools and services my clients were able to take advantage of when buying or selling a home.”
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