Just in time for spring home buying, portal giant Zillow has released a new ad campaign designed to celebrate the persistence of Millennial and Gen Z home buyers amid market headwinds. The campaign, “Home Just Got Real,” consists of two 30-second and one 15-second videos highlighting the reasons people buy – to provide a place for their children to grow up, or a home big enough for their furry friends. and the lengths they go to achieve their dreams.
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Just in time for spring home buying, portal giant Zillow has released a new ad campaign designed to celebrate the persistence of Millennial and Gen Z home buyers amid market headwinds.
The campaign, “Home Just Got Real,” consists of two 30-second videos and one 15-second video that highlights why people buy – to give their children a place to grow or a home big enough for their furry friends. home—and the lengths they go to achieve their dreams.
“There’s no fix for this, and buying a home today is challenging, so we had to approach this campaign with authenticity and empathy to showcase the unfiltered value of what it takes to come home,” said Zillow’s VP of Creative and Performance. reality. joint announcement Partnered with advertising agency 72andSunny.
“From the initial spark of possibility to the ultimate home-buying victory, we want buyers to feel empowered, knowing that Zillow can give them the confidence and resources to guide their unique path to home ownership.”
The main commercial “Journey Home” records a single mother and daughter’s journey to find a new home. The mother outbid others on the first two listings and was disappointed. However, the daughter showed her another listing, encouraging her mother to move on. They finally hit the jackpot and embraced lovingly in the front hall of their new residence.
The second spot, “DIY,” focuses on an LGBTQ+ couple who details the hilarious measures they take to qualify for a home loan, such as knitting to save valuable money on birthday gifts. The third ad, “Dog House,” celebrates the tenacity of a Zillow Premier Agent who helps customers find the perfect home for them and their two furry friends.
Ravi Kandikonda, senior vice president of marketing at Zillow, said the campaign reflects the evolution of consumers and their journey with Zillow.
“At Zillow, we recognize the changing housing landscape,” he said. “Our latest campaign demonstrates the unique pathways to homeownership, the challenges homebuyers currently face, but also the triumphs many are celebrating.”
Kandikonda highlighted Zillow’s push to create a housing super app, a concept Zillow leaders have begun to adopt as rival Homes.com steps up its efforts to usurp Zillow’s position as the top U.S. portal.
“It reflects Zillow’s evolution into a housing super-app that provides innovative tools and trusted partners to guide people through the complexities of today’s dynamic market,” he said.
At the Inman Connect conference in New York, Zillow President Susan Daimler answered a question about the app’s existence two years after it was announced.Daimler says the current Zillow app yes The housing super app is more than just a platform for viewing homes, thanks to several strategic technology acquisitions that allow Zillow to create an end-to-end experience.
“We’re assembling all these pieces into a super app,” she said. “You’re not going to suddenly see a super app available on Inman. We’re working toward that goal every day.
The ads debuted Sunday and will run across TV, digital and social channels, movie theaters, Zillow-owned channels and multiple targeted brand partners in seasons two and three.
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