With Inman announcing its Marketing All-Stars, it’s time to dive into all the marketing expertise you need this spring.
it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
Each week on Download, Inman’s Christy Murdoch dives into the week’s hottest stories to give you the information you need to face Monday. This week: With Inman announcing its Marketing All-Stars, it’s time to dive into all the marketing expertise you need this spring.
Each week Download’s goal is to bring you the best, most compelling, and most-read stories from the past week. This week, not one but two of our top five stories focus on lead generation, and with spring just around the corner, we know you’re thinking about marketing.
Coincidentally, this week Inman announced its 2024 Marketing All-Stars, the often unsung heroes who conceive, develop and implement some of the most original marketing campaigns and advanced strategies for companies across the real estate space.
Be sure to check them out and get inspired by their work, then read on to learn how to make everything from branding to content marketing to SEO work to your advantage.
For the second year in a row, Inman recognizes those who combine creativity with data and strategy to promote excellence in marketing and advertising in the real estate community. Marketing All-Star Award winners range from chief marketing officers to branding and communications professionals.
View the full list of more than 90 honorees in Inman’s second annual Marketing All-Stars Awards.
Extra: Nominations Now Open for the Famous Inman Golden I Club
If you want your marketing to really stand out, you’ve come to the right place. After all, it’s Marketing and Branding Month at Inman, the time of year when we round up the most compelling, exciting, and effective marketing strategies and serve them to you on a silver platter.
This week, we feature the latest from Inman contributors who are agents, trainers, brokers, coaches and thought leaders in the real estate industry who know what’s really working now. Forget about cookie-cutter marketing philosophies. Dig deeper and find everything you need to know to truly dominate the market this spring and beyond.
Jimmy Burgess writes that in a market where agents have to be frugal, generating leads that only generate fees if money comes in makes sense.
Bonus: 15 Instagram accounts agents can learn from
5 steps to master the market and create efficient real estate
Luxury consultant Chris Pollinger writes that if you want to improve your profile and stay ahead of the curve in your chosen market, you need to create an effective and recognizable brand image.
Bonus: 7 Strategies for Mastering Cross-Platform
How to Leverage SEO, Drive Organic Traffic and Beyond
Think your website can’t compete with the big portals? SEO expert David Marden writes that with smart keyword planning, you can find your place in online search results.
Bonus: Location marketing is plug-and-play with Local Logic
These latest marketing strategies are paying off
Ready to get busy? Trainer and author Bernice Ross talks with Curaytor co-founder and CEO Jimmy Mackin about the marketing strategies that are working right now.
Christy Murdock is a freelance writer, coach, and consultant, and write about real estate.Contact Writing Real Estate Instagram and subscribe to the weekly roundup, ketchupin the newsletter or podcast form.
