Marketing expert David Marden writes that purchasing a domain to build a reputation as a content and expert is one of the most valuable strategies for agencies new to the industry.
it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
A critical step for real estate agents embarking on a career path is investing in a domain name and launching their digital presence. In today’s technology-centric environment, establishing an online footprint is critical for the real estate industry to thrive.
Purchasing a domain name and creating a beautiful website allows agents to highlight their proficiency, attract potential clients and solidify their position in the industry. Additionally, the value of a domain will appreciate over time as website traffic grows and content expands, highlighting the importance of starting this effort early.
What to do with your domain name
After registering your domain, you should do one of the following:
- Build a new website or landing page to describe your services
- Forward the domain to a website or landing page created by your brokerage firm
A personal domain acts as a virtual storefront, providing customers with a convenient platform to learn about an agent’s services, view listings, and get in touch. It provides a centralized hub where agents can highlight their achievements, qualifications and areas of expertise, effectively positioning themselves as industry authorities.
If you don’t have any experience building websites, here’s one Company list Website templates for beginners.
Domains can be purchased for as low as $5, or you can check out this list The best place to register a domain.
Owning a domain allows agents to control their online branding and messaging. With a custom website, agents can customize content to reflect their unique personality, values and approach to real estate. By consistently producing valuable and informative content, such as blog posts, market updates, and community guides, agents can demonstrate their expertise and build credibility with potential clients.
You should register a domain name that includes your own personal name (or brand) and a real estate-specific domain name that may include the name of the city or region where you plan to do real estate business.
Use your domain for marketing and SEO
In addition to demonstrating expertise, domains provide agents with powerful marketing tools. By implementing a search engine optimization (SEO) strategy, agencies can optimize their website to rank higher in search engine results, thereby increasing visibility and attracting more organic traffic. This increased online presence can lead to greater exposure, more leads, and ultimately more successful deals.
In addition, domain names are valuable assets for the long-term growth and sustainable development of the real estate industry. As agents continue to build their online presence and reputation, their website can become a trusted resource for current and potential clients. By consistently delivering valuable content and exceptional service, agencies can cultivate lasting relationships and generate repeat business and referrals.
In summary, purchasing a domain, building content, and developing a reputation as an expert in the field are some of the most valuable tips for real estate agents new to the industry. With a professional website, agents can showcase their expertise, attract clients and establish a strong presence in the competitive real estate market.
By investing in an online presence, agents can lay the foundation for long-term success and growth in their real estate careers.
