Century 21 is expanding its presence in South Florida with Soflo Home Realty, a six-year-old female-led brokerage in Delray Beach. Broker and owner Roberta Lucas and her team of 15 agents serve buyers and sellers in Broward, Miami and Palm Beach counties.
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Century 21 is expanding its presence in South Florida with Soflo Home Realty, a six-year-old female-led brokerage in Delray Beach. Broker and owner Roberta Lucas and her team of 15 agents serve buyers and sellers in Broward, Miami and Palm Beach counties.
“South Florida is one of the top destinations for real estate professionals, which is why we are looking for only the best candidates to represent the Century 21 brand in the region,” C21 President and CEO Mike Miedler said in a written statement Thursday. “Roberta is not only a strong, capable real estate veteran, but her background also positions her to successfully serve the highly diverse clientele that frequents Florida’s southeast coast.”
“She has proven herself to be a top operative in the region, and we can’t wait to provide her with the tools to further expand her influence,” he added.
Roberta Lucas
Lucas began her real estate career 21 years ago as a real estate investor in Philadelphia. After three years of investing, the Brazilian began her career as a broker at Long & Foster Blue Bell in Blue Bell, Pennsylvania. She subsequently worked at Galleria International Realty and Sotheby’s International Realty for seven years before founding SoFlo Home Realty in 2018.
“Century 21 Brands has a global footprint, which in itself is an extremely valuable asset in our marketplace,” Lucas said in a prepared statement. “We regularly see buyers and sellers come to us from around the world of communities are looking for service they can trust, and with the support of 21st Century Brands, we can deliver consistently.”
Lucas said her team, which will now operate as Century 21 Luxe Homes, now has the support to help buyers and sellers navigate South Florida’s competitive real estate market with more precision and speed.
“We know that the home buying process has become increasingly stressful over the years, especially in South Florida, which is why we are fully committed to being the ultimate resource for any family who may need us,” she said. “We don’t just help our clients Complete the transaction and also provide them with the necessary information to make an informed decision.”
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