Today’s home inventory and higher interest rates may leave you feeling stagnant, like your business has hit a plateau.
However, there are some steps you can take to try to break through the noise in today’s market, stand out as an agent, and win more real estate listings.
1. Expand your network
The strong relationships you build with local businesses, community leaders and influencers have cumulative value. Word-of-mouth referrals through these key contact points often provide a powerful source of new property listings. Dive deeper into potential cross-promotion with third-party influencers and service providers, as well as RESPA-compliant mortgage, title and insurance partnerships.
2. Quote value
To attract more sellers in this challenging market, you have to stand out and offer something that other local agents haven’t tried. For example, display time + ℠ Listed Media Services and list display® Provide a superior go-to-market experience.High-quality, reliable media, featuring interactive floor plans from Listing Media Services, forms the foundation of Listing Showcase, an enhanced showing experience that helps listings stand out on Zillow® Send dedicated emails to interested buyers, social media reels of client homes, and more. Through Listing Showcase, sellers see excellent reasons to consider you as their agent.
3. Go hyperlocal and become a local market expert
Working hyperlocally with your market can help agents get local recommendations, stay up-to-date on community events, and stay up-to-date on local real estate market trends, community development, and pricing. Knowledge of the local market allows you to identify potential listings before your competitors do. With inventory levels tight and home prices and prices fluctuating, staying hyper-local is more important than ever. If done correctly, hyperlocal marketing can generate more search results and clicks when your keywords match potential customers’ search terms.
4. Differentiate your listing media
Invest in high-quality, reliable professional real estate photography and rich media like ShowingTime+ Listing Media Services and Listing display Help your listings stand out in a competitive market. According to Zillow research, nearly 40% of first-time sellers believe they might have received a higher price if their listings included better photos and media. ⁱ
Zillow’s 2022 Consumer Housing Trends Report found that 70% of sellers confirmed that they are more likely to hire an agent that includes virtual tours or interactive floor plans as part of their service.
ShowingTime+ listing media services provide interactive floor plans that are combined with virtual tours and high-resolution photography to create a unique immersive viewing experience that allows buyers to connect the images to specific locations in the home. Package options like virtual staging, drone aerial photography and footage, and amenity imagery can help you further differentiate yourself from your competitors.
5. Provide differentiated marketing plans
Successful agents who feel they’ve hit a plateau and want to break out to the next level of production may be interested in learning how Listing Showcase can help win more real estate listings on Zillow with prominent branding and expanded marketing.
Remember, consistency and persistence are key. Over time, consistently implementing these strategies will help you better achieve your production goals and improve your inventory now and in the year ahead. Need more ideas?Stopped at Show time + blog.
