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For Daniel Heider, executive vice president and global real estate advisor at TTR Sotheby’s International Realty, the term “game changer” is something of an understatement.
His unique vision for marketing properties quickly set him apart in the industry – not only among his clients and peers, but also among potential buyers and the younger crowd. Under his leadership, the HEIDER team has reached a global audience of over 3.9 million across various channels, making them the most followed real estate practice group on social media. On top of that, they have numerous other records and honors as one of the best teams in the country.
Hyde has a unique understanding of how to connect with younger buyers as one of the youngest executive vice presidents in company history and a recent Washington Business Journal “40 Under 40” honoree speak.
What inspired you to start a career in real estate?
Daniel Hyde-TTR Sotheby’s International Realty
Daniel: “For me, entering the luxury real estate industry was a natural progression because of my innate desire to play a key advisory role in the lives of some of the most influential people on the planet. I realized that by being in the real estate market Curating experiences, transcending transactions and shaping lifestyles, I can have a profound impact.
“My passion was fueled by this unique niche because of its emphasis on trust, personalized service, and the ability to express yourself through creative marketing.”
What are the most important factors to remember when attracting young buyers?
Daniel Heider and Jaclyn Mason, TTR Sotheby’s International Realty
Daniel: “As luxury consumers, young buyers value two things in particular: unique experiences and a sense of community. Our approach aligns with these preferences. We foster a sense of belonging through connections and activities you can’t get elsewhere— —Once you work with us, it’s like you gain access to an exclusive club.
“In addition to traditional real estate services, we go the extra mile in many ways—from booking reservations at sought-after restaurants, to assisting with job placement, to providing experiences that go beyond the norm. Our slogan—“Your Home Just the Beginning” – embodies our commitment to delivering a lifestyle that transcends real estate transactions and caters to the unique attributes, habits and desires of this discerning segment of the population.”
How can agents make the most of social media platforms to attract young buyers?
Daniel Heider, TTR Sotheby’s International Realty
Daniel: “We focus on creating and deploying consistent, engaging short-form video content to proactively engage younger buyers on social media platforms. Focusing on emerging trends and technologies is key. By delivering content that resonates with today’s modern buyer content, we focus their attention on the exceptional services our group provides and our specific listings.
“Our intention is to reach consumers wherever they are, and we know that much of their attention is on social media, so we are fully committed to this very important aspect.”
How does being part of a global brand like Sotheby’s International Realty support your success in delivering world-class service?
Daniel Heider – TTR Sotheby’s International Realty
Daniel: “Sotheby’s International Realty connects industry experts across markets to support our own market. An invaluable community of agents provides unparalleled support, fostering collaboration and shared insights that contribute to our expertise development, ultimately enhancing the quality of service we provide in the ever-evolving luxury real estate market.
“When you join forces with a brand like Sotheby’s International Realty, take advantage. Travel with purpose and connect with local affiliates to maintain your presence in feeder markets.”
Do you have any final insights for those looking to develop a luxury real estate career with Sotheby’s International Realty?
Daniel: “In my experience, the key principles for success at Sotheby’s International Realty include authenticity, building trust, and an unwavering commitment to exquisite service. These foundations not only set you apart in the world of luxury real estate, but they also ensure your success every time Development is seamlessly connected to your life journey.
“Be sure to take advantage of the tools provided by the Sotheby’s International Realty platform. They will allow you to expand beyond your local area and help you unlock countless opportunities – both domestically and overseas.”
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