Local Logic and Property Panorama are working together to advance the way real estate agents present their listings and services to the market.
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According to a press release sent to Inman on March 20, Local Logic and Property Panorama are working together to advance the way real estate agents present their listings and services to the market.
If executed as designed, the two companies’ combined capabilities could lead to unique marketing propositions, particularly incorporating Local Logic’s precise location insights into Property Panorama’s listing marketing visuals.
It’s a combination of real-time market data overlaid with physical highlights of the property during an immersive tour, like being able to walk down the aisles of a Home Depot with active visuals detailing where to find a product cheaper, or how to best use it. It – no need to browse YouTube quickly. Often, such marketing pitches require jumping between different interfaces or, in some cases, clunky workarounds.
Local Logic provides the industry with a range of resources for integrating highly targeted location data into sales and marketing campaigns. According to Inman, the company launched NeighborhoodIntel in January this year, and as the first quarter ends, the product will be available to more than 85,000 real estate agents through connections with BeachesMLS, MLSListings and REcolorado, which means the product will first Covering Southwest Florida, Silicon Valley and Colorado.
Earlier this month, Local Logic released a series of APIs (application programming interfaces) and SDKs (software development kits) under the name NeighborhoodWrap, which use location data to enhance targeted landing pages, emails, social media, videos and listings Demonstration etc. uses, leading to the Property Panorama partnership.
“By integrating Local Logic’s granular location insights into our virtual tours and digital marketing solutions, we provide our clients with a significant competitive advantage,” said Colton Slater, President of Property Panorama. “This integration provides end users with A richer, more informative experience that allows them to fully understand the property’s community.”
Property panorama Since its establishment in 2001, it has more than 20 years of history in the field of real estate digital media. It provides local and enterprise-level data-rich marketing software and services to brokerages, multiple listing services and individual agents (especially virtual tours).
It derives a lot of value from its automation capabilities. Account holders can have videos and omnichannel marketing materials and even printed materials created directly from their MLS listings. Experience in seamlessly integrating materials into marketing assets should make execution of native logic protocols simpler, meaning companies won’t be bogged down by the back-end logistics required for software collaboration.
Local Logic co-founder and CEO Vincent-Charles Hodder said in a press release that the partnership is a “milestone” for the company.
“Partnering with Property Panorama marks an important milestone in our mission to bring transparency and insight to the real estate decision-making process,” Hodder said. “Through this partnership, we empower users to gain comprehensive location intelligence that directly impacts smarter real estate decisions.”
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