Mauricio Umansky’s 4 tips for building strategic partnerships | Private Equity Weekly

In luxury real estate, it’s not just a matter of new listings and open houses; This is an opportunity to build alliances that can enhance your business and attract discerning customers. Forget generic “networks”—let’s explore four tactical partnerships that can transform your portfolio from impressive to iconic.

Bring your creativity home

Luxury isn’t just about the square footage; It’s an experience. Consider partnering with a local art gallery or a famous interior designer to put a curated exhibition on your list. Imagine displaying contemporary sculptures in a minimalist penthouse or hosting a retro fashion pop-up in a restored townhouse.

Give your top clients a VIP Open House preview including hors d’oeuvres from a Michelin-starred chef for a private sommelier or Private event with winery.Work with professionals to get creative and create experiences that spark imaginations, capture client interest and Come to an agreement.

The vision of these professionals can add an extra sparkle to your listing, transforming a boring space into an inviting home that buyers will respond to and see themselves living in.

These partnerships not only beautify your listing, they can create buzz, attract experienced clients, and establish you as a well-known style leader outside of real estate.

Make friends with customized travel

Catering to the needs of the discerning through exclusive partnerships with niche artisans, bespoke tailors and luxury car dealers. Get an in-house consultation with a watchmaker or personal stylist to reveal the hidden gems in your city’s cultural tapestry.

Consider hosting a private trunk show of handmade jewelry in your penthouse listing, or partner with an antique car restoration expert to create a “dream garage” experience for discerning buyers.

For example, I recently partnered with Genesis to have two vehicles delivered to my property Host special VIP events.Their delivery not only created an incredible spectacle as the crane maneuvered the vehicle onto the estate’s hillside lawn – watch the video here – but the event itself reflects the high-quality lifestyle the estate offers and provides the opportunity to see some stunning new luxury vehicles up close.

charity power game

Luxury is also rooted in tradition. Consider partnering with a reputable charitable organization that aligns with your client’s values. Host a fundraiser in your listing and donate a portion of the proceeds to a worthy cause, or curate an exclusive silent auction at a home in your listing and donate the proceeds to a local museum.

These partnerships tap into customers’ innate desire to make a difference, cultivating emotional connections that transcend the transaction.

Embrace unexpected alliances

Think outside the traditional real estate box. Work with luxury travel agencies, yacht brokers and even private jet services.

Offer bundled vacation packages centered around your bucket list, or curate customized travel itineraries based on your customers’ interests.we have already cooperated Burgess Yachts, And, recently, Kensington tripis a global luxury travel operator providing customized travel experiences and white-glove concierge services on six continents. These unexpected partnerships expand your reach, attract adventurous clients, and solidify your image as a lifestyle architect rather than just a real estate agent.

On a smaller scale, organizing industry events within the local community, including real estate panels, educational seminars and networking events, has the potential to unexpectedly emerge valuable partnerships while fostering collaboration between colleagues inside and outside the brokerage.

Remember, in luxury real estate, partnerships can be powerful tools in an ever-evolving business toolkit. Choose wisely, cultivate trust and use every collaboration to curate experiences that resonate with your customers. Let’s make 2024 your most creative, collaborative, and fulfilling year yet.