it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.
Douyin is making headlines againthis time Threatened by a ban from the U.S. government. We have tried to ban TikTok many times before, but neither was successful, either against the public, or against government employees’ phones, but both were successful. Is anything different this time?
Time is the only way to know how this will end. What we do know is that it is wise to hope for the best and prepare for the worst. A TikTok ban is definitely a possibility, so it’s best to be prepared just in case.
Will TikTok even impact real estate? Are agents actually posting there?they are and According to NAR researchThe number of real estate professionals joining and using TikTok has tripled in the past few years.
Agents are starting to use TikTok for good reason: The app has 170 million users and contributes a staggering amount of revenue Contribute $24 billion to the U.S. economy in 202369% of small and medium-sized businesses using the app reported an increase in sales after using the app.
Even if you don’t use TikTok, this is a good reminder that any professional with a social media presence shouldn’t go all-in on one platform if possible.
Whatever happens to TikTok (or even Meta or many.
Never forget that the platform you publish on owns that small piece of web space; we just rent it out. They hold all the cards and can change the terms at any time.
Step 1: Diversify your presence
There are few consumer protections in our digital lives, so it’s best to proactively cover all bases. The best way to do this on social media is to diversify your image. Having an up-to-date website, a good email list and regular newsletters are other good ideas.
The idea of connecting with your audience in multiple ways is nothing new. We’ve been trying to do that anyway. There are many issues that can arise in the digital world that can affect your digital marketing plans.from power failure arrive Platform changes hands to your account being deleted by mistake, you never know when you might suddenly be starting from scratch again.
Focus on similar content platforms
Let’s say you’re famous on TikTok right now. In this case, I recommend adding Instagram and YouTube, as they both have features that allow you to use short or long videos, and many TikTok users are also users of one or both of these platforms.
Manage with scheduling tools
Don’t have time to use multiple platforms? I hear you, it’s a very valid concern. Today, there are many useful tools for managing your social media presence; a scheduler like Buffer, Hootsuite, or my favorite, Loomly, is a must.
They may not be free, but the cost of a brand account should be pretty reasonable and, in my opinion, 100% worth it. Using a scheduler, you can push content to multiple platforms, and for most platforms you can vary the publishing time and content so it’s not too repetitive.
You can still focus primarily on one platform. Hopefully it’s the one you’re most comfortable with and have the most interaction with your audience.
But that’s assuming you have a consistent presence on other platforms. In this case, if something happens on another platform, such as a government ban, a change of ownership, or even a technical glitch that causes your account to be down or lost for an extended period, your audience is already following you elsewhere, or at least I can find you.
Step 2: Make sure people know where to find you
Another tool you can use is a catch-all link in your profile, such as LinkTree, ShortStack, Linkinbio or one of the many other options. These allow your trackers to find you quickly and easily wherever you are. They’re also a great way to promote your website, blog, or newsletter on platforms like Instagram, which doesn’t allow you to share links in posts.
Follow the parent company
Warning: Since Meta owns Facebook, Instagram, and Threads (as well as WhatsApp), existing only on these platforms is risky. If something goes wrong or your account is compromised, you could lose access to all of this content.
Be careful when exploring emerging apps, too; Lemon8, for example, is also owned by ByteDance, which owns TikTok and whose parent company is also on the radar of the U.S. government. Additionally, smaller apps are often purchased by more established companies. That’s why Meta owns Instagram and WhatsApp.
In addition to the mainstream social media platforms we know, there are many social media platforms, such as Facebook, Instagram, X, Snapchat, LinkedIn, YouTube, etc. Some may not be popular right now, but if something goes wrong with TikTok or another major platform, the smaller ones could grow quickly.
Always choose a platform that appeals to you (and your audience) and then go out and explore. Here are some things to start with: Beyond: Alternative social media apps to try
who knows? You’ll likely find people you love and develop a rich, engaged following that’s more valuable than building a large, disengaged following on a more competitive app. If you’re not sure how to explore a new social media platform, here’s a helpful guide: Social: 7 steps to explore emerging platforms
Happy scrolling!
Jessi Healey is a freelance writer and social media manager specializing in real estate.find her Instagram, LinkedInor Number of execution threads.
