Quality over quantity: What you shouldn’t blog about | Private Equity Weekly

it is Marketing and Branding Month Here in Inman. As we enter the competitive spring selling season, let’s take a look at some of the proven strategies and cutting-edge innovations that are closing deals in today’s market.We will also recognize industry marketing and brand leaders through Inman Marketing All-Star Award.

In the highly competitive world of real estate, building a strong online presence is crucial to attracting potential clients and growing your business. An effective strategy to capture the attention of potential customers is to create blog content that is informative, educational, and entertaining.

By creating engaging content that resonates with your target audience, you can position yourself as a trusted authority in your industry and generate valuable leads for your real estate business. However, you must avoid posting “inefficient” or spammy content that search engines consider useless or uninformative.

In this article, we’ll explore the benefits of creating high-quality blog content for real estate and why agents should prioritize quality over quantity. Before writing your next blog post, please ask the following questions:

• Is this something I would enjoy reading?
• Have I seen similar articles elsewhere? If so, what is the unique value of the content of this article?
• Does this article meet the needs of my target audience?

Why quality is more important than quantity

While it may be tempting to produce as much content as possible in order to attract potential customers, quality should always take precedence over quantity. Posting “ineffective” or spammy content not only affects your professionalism, it can also hurt your search engine rankings.

Search engines such as Google give priority to Helpful, reliable, people-oriented content. Posting low-quality content that adds little value to users can result in your site being penalized and lowered in search results.

AI tools like ChatGPT can be a great tool for creating outlines, rewriting content, or just getting you out of some writing blocks, but the content still needs to follow the guidelines of Google’s best practices.

Instead of focusing on quantity, focus on creating high-quality content that meets the needs and interests of your target audience. By investing time and effort into writing valuable blog posts, you can attract more traffic to your website, improve your search engine rankings, and ultimately generate more leads for your real estate business.

5 types of blogs you shouldn’t publish

1. Content published on other domains: Search engines will tie any SEO value back to the original content creator.
2. Sales content: A sales pitch won’t make your blog compelling enough for potential customers to read more.
3. “X” Tips/Trends (regardless of topic): These types of posts are widely considered spam and have little SEO value or lead conversion ability
4. Controversial issues: No potentially objectionable content related to political, religious or social issues
5. Automated releases generated by third parties: Their content may be a bit generic and not suitable for your specific audience.

The power of informative and educational content

In today’s digital age, consumers have easy access to a wealth of information. As a real estate agent, you can capitalize on this trend by creating content that provides valuable insights and guidance to your audience.

Whether it’s tips for first-time homebuyers, market updates or community spotlights, informative and educational content can help you become a knowledgeable and trusted resource for potential customers.

Technical Guide

• Blog words should exceed 1,000 words
• Include 2-3 onsite links (similar pages/content on your own website)
• Include 1-2 off-site links (confirm/verify authoritative pages on the topic you are discussing)
• Include infographics or charts that make the blog easier to read
• Include images or videos (if applicable)

By addressing common questions and concerns home buyers and sellers may have, you can position yourself as a helpful advisor truly committed to their success. Not only does this help build rapport and trust with your audience, but it also increases the likelihood that they will turn to you when they are ready to buy or sell a property.

There are many real estate websites that provide market reports that include “number of home sales, pending homes, number of new listings, etc. in a specific area,” so take advantage of this opportunity to create informative and educational content that suits your target audience.

Here are some examples:

• Victorian homes for sale or average victorian home prices
• House with pool
• Residential Communities Near Country Clubs or Golf Courses Market Report

entertainment value

While informative and educational content is crucial, it’s also important to inject some entertainment value into your blog posts. Real estate can be a boring and complex topic, so finding ways to make your content engaging and entertaining can help attract and keep your audience’s attention.

Consider incorporating storytelling, humor, or visual elements such as videos or infographics to make your content more engaging. By adding a personal touch and showing off your personality, you can connect with your audience and make your content more memorable.

For real estate blogs, some examples include:

• Home with the best swimming pool
• celebrity homes
• Neighborhood/city specific topics

In summary, creating engaging blog content for real estate is a powerful strategy for generating leads and growing your business. By providing content that is informative, educational, and entertaining, you can establish yourself as a trusted authority in your industry and drive potential customers to your website.

However, it’s important to prioritize quality over quantity and avoid posting ineffective or spammy content that search engines deem not helpful or informative. By focusing on creating valuable content that resonates with your audience, you can stand out from the competition and succeed in the world of real estate marketing.

David Marden is a third generation real estate professional with over 20 years of experience and has mentored some of Chicago’s top real estate professionals.Contact Marden Instagram and LinkedIn.