Realeflow, a software company that applies AI-powered predictive analytics and machine learning to identify seller activity, has released a new version of its salability scoring AI model.
The time has come – the time to take charge. This summer, July 30-August 1, 2024, experience the complete reinvention of the most important event in real estate at Inman Connect in Las Vegas. Join your peers and the best in the industry to shape the future. learn more.
real streamingInman learned in a February 27 press release that a software company that applies artificial intelligence-powered predictive analytics and machine learning to identify seller activity has released a new version of its salability scoring artificial intelligence model.
The company says its software, now in its 11th generation, can help investors and agents understand the likelihood that “virtually any residential property in the U.S.” will sell within 90 days by processing 136 billion data points collected over more than 40 years. . Sales data are combined with corresponding demographic and socioeconomic indicators.
Participate in the February INMAN Intel Index Survey Now
In addition to compounding its existing 10-generation knowledge base, the latest version of the software leverages insights gained from the unique nature of “pandemic markets,” according to a press release. Clearly, pre-pandemic market characteristics are reasserting themselves, particularly foreclosure rates, which have all but stagnated during COVID-19.
Realeflow also found that the influence of “exodus” interaction data is increasing, which means the number of people in a household paying a mortgage. “Divorce rates have increased after reaching 40-year lows in 2020 and 2021,” the release said. Family separations, deaths and the number of children and other changes in family status have long been leading indicators in the real estate industry.
Investors can search based on location, price and square footage to get three scores for each potential property’s status within the next 90 days. These scores include a “retail score,” which is equivalent to the chance that a home will sell for close to its estimated value; a “wholesale score,” which assesses the likelihood of a property selling at a discount; and a “rental score,” which assesses a property’s ability to be rented.
Then market to target owners in-app via email marketing, direct mail and social media, and customize campaign content and frequency using Realeflow’s Leadflow product.
“Timing is everything in real estate, and seller timing is always critical,” Realeflow founder and CEO Greg Clement said in an email to Inman. “Even in this market, there are people making decisions every day. The decision to sell. Artificial intelligence solves the timing problem better than any other method. It coordinates sellers and buyers faster than ever before.”
The use of artificial intelligence to engage buyers and sellers, discover opportunities and market value propositions for consumers is almost everywhere, and as a result, selling software companies is much easier than it was a year ago. Applications of artificial intelligence are no longer esoteric or cutting-edge but are table stakes for any real estate tech company hoping to keep up with a rapidly informed consumer base, especially real estate investors who are constantly looking for the next great flip or long-term hold. Tools like Realeflow can help them stay ahead of more mediocre strategies.
The market’s slow sales growth is a boon for investors who can find the right single-family home or rehabilitation project, as high home prices and interest rates keep many potential buyers locked into a lease even in a soft rental market. .
“The once-hot rental market has been stabilizing and softening since May 2023, largely due to a surge in new rental options on the market that offer renters more,” said Danielle Hale, chief economist at Realtor.com. Choice.” in a written statement.
A Realtor.com New Survey revealed that a break in rent increases would not give renters enough financial leeway to transition to homeownership.
“But soaring rents and the sheer number of renters, many of whom have delayed purchasing in recent years, continue to minimize any potential price impact that increased rental inventory could have on the market,” Hale said.
In short, there appears to be a solid market for single-family owners and multifamily investors right now.
Email Craig Rowe
